What I Did to Turn My Struggling Shop Into a Busy One

My name is Brian Mwenda. I’m 31 years old and I run a small electronics shop in Embu Town. Like many young Kenyans, I had a dream of being my own boss and building something of my own. After three years of saving from my boda boda business, I finally managed to open the shop in March this year.

I had high hopes for a good start. In my mind, I pictured customers lining up to buy phone accessories, radios, chargers, and more. I took time to select my stock, paid rent in advance, and even painted the shop yellow to make it more attractive. But what happened was far from what I expected.

Business was very slow during the first two months. Most days, I sat in the shop all day and sold only one or two items. There were days no one even entered the shop. I started doubting my decision. Meanwhile, the shop next door had steady traffic, and mine remained quiet. I tried lowering prices, put up posters, and even gave away free earphones with purchases. But none of those efforts made a difference. To Read More, tap Here